Alter, Adam. Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked. New York: Penguin Press, 2017. Print. Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Read "Irresistible The Rise of Addictive Technology and the Business of Keeping Us Hooked" by Adam Alter available from Rakuten Kobo. “One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obs
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